Internet Marketing ? How to Market Your Business on the Internet
Lake Forest, California (PRWEB) April 28, 2009
by Antoinette Wakefield
Internet marketing is such a broad term today. In the past it meant a banner on someone else?s website that lead to yours. Along came Google and it?s AdWords product in 2001. Now you could pay to advertise your site on Google through a pay per click system. That was the way to go if you wanted to be top dog on Google and then to follow Yahoo. However, today, things have changed.
Now we have many different forums available on the internet to advertise to our customers. We will discuss these generally in this article, and go into detail later in following articles. Let?s take a look at the ways we can advertise our business and promote our websites on the internet. Types of Internet Advertising:
Pay-Per-Click Advertising (PPC) is the most common form of internet advertising today. You can use a PPC advertising campaigns on Google, Yahoo, MSN and other search engines. With this system you pay (or bid) to be in the top spot when people search for the relevant keywords that pertain to your business. This was an awesome way to get traffic to your website in when it first began. The price of a click was about $ .05; with a budget of a couple hundred a week you could have thousands of targeted leads sent to your website. Now the PPC system can get rather expensive. The competition is fierce, with costs per click as high as $ 20.00 for bit ticket items with high-ranking keywords. It can, however, be a great source of traffic and thus leads to local prospects. You can advertise your local business on Google and Yahoo at an affordable rate with ?Local Searches?.
Search Engine Optimization (SEO) is optimizing your website and a strategy of different campaigns to optimize your organic (free) search engine rankings. Organic listings on search engines are those that lie below the paid advertising. Top spot in the organic listing is achieved by ?impressing? the search engines with your content, traffic, links to your website and other attributes that are a part of a complex formula used by Google and Yahoo to rank websites. SEO is best left to the professional. It takes a campaign that includes website content, link building, article writing and press releases. It can be a time-consuming project if you are trying to run a business at the same time. Companies like eMarketMe can create and implement an SEO program for your business that will not only get you results on the internet, but also bring more
customers to your business.
Social Media Marketing is the new kid on the block. Social media refers to sites such as MySpace, FaceBook, Plurk, Twitter, FriendFeed, Linked-In and the like. This is where people gather to share their thoughts and ideas, what they are doing, share their hobbies, interests, and brag about themselves and their families. It?s where your customers ?hang out?. It is the new local pub, pool hall and bowling alley. Instead of slapping your add up on the local pubs bulletin
board, or placing your ad in the local penny saver, you now can place your ad on the social media sites. Not only do you create your own ?space? on these sites, you can also place an ad on sites such as FaceBook, MySpace and others. You are able to interact with your customers in a way that you never could before. You can answer their questions in a timely manner; even hold conversations with them online. Prospects will look to you as the exper tin the business. They will come to trust you and desire your advice, which will most likely lead to a sale. It is the newest and fastest growing type of Internet marketing. Social media marketing is an essential part of any well-rounded Internet marketing program.
Website Design & Development is where it all begins. Before you can embark on any type of Internet marketing be sure you have a good website. You can bring thousands to your site, but what happens next depends on the quality of your website presence. A professionally designed website is essential today. A site that not only is appealing to the ?eye?, but to the search engines as well (SEO services suggested during this process). This is accomplished through website content and a lot of other ?material? that are programmed into the site. That is why it is best to use a professional website design company that specializes in website optimization.
Internet Marketing can be a daunting task if taken on in addition to your other business tasks. It is best left to the professional to create and implement a successful internet marketing campaign.
For more information on Internet Marketing or to set up a program today contact eMarketMe at
(714) 514-3196 or visit us on the web at http://www.eMarketMe.com.
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