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Submitted 2011-07-01 02:46:10
Want to improve your blog's effectiveness for your online internet business? I Then follow the tactics in this article and your online business will start to grow more effectively. You just need to update your blog at least three times a week to attract prospects, but it must be updated in the right manner, in order for your internet business to grow. Here are 10 tactics to use as the basis of your blog marketing plan to achieve your goals.
1) Know your audience. Bear in mind that your blogging audience may be broader than your prospect and customer base since it includes product users, other decision makers, influencers, and the public in general. (Don't forget your competitors are reading too!) To this end, it's useful to create marketing personas to ensure you're meeting your audience's information needs.
2) Optimize your keywords. Part of the strength of your blog is its ability to support your search optimization by focusing each post on one keyword. To this end, your blog should be integrated into your website and be interlinked with the relevant product.
3) Plan your blog content. Before you dive into your blog, decide how your blog's content is going to support your internet business goals. The goal is to ensure you cover the topics relevant to the purchase cycle for your products and provide focused content for your core keywords. Remember, you need to mix up your content to keep it interesting.
4) Help, don't promote. While it's tempting to use every communications platform for product promotion, for social media, which blogs are, this doesn't work. If all your blog does is shout, "buy, buy, buy," your blog will turn your readers off.
5) Be a person. As a form of social media, your blog must sound like a living, breathing person or people. Therefore, create content that entertains and solves readers' problems with how-to's and recipes.
6) Build your email list. Since an email list is at the core of every internet marketer's plans, leverage your blog to build your database cost-effectively. It takes more than a small button that few readers see to accomplish this. Think through how you're going to drive sign-ups and how you're going to provide value for these readers. Given that they came in via your blog, a straight diet of promotions isn't going to cut it! Offer a free gift or free downloadable report to keep them interested.
When your list is starting to grow, start building relationships with them, gaining their trust. This will encourage them to buy from you. Follow these tactics to your blog marketing and you will see results !
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By: Gareth Price
Want to improve your blog's effectiveness for your online internet business? I Then follow the tactics in this article and your online business will start to grow more effectively. You just need to update your blog at least three times a week to attract prospects, but it must be updated in the right manner, in order for your internet business to grow. Here are 10 tactics to use as the basis of your blog marketing plan to achieve your goals.
1) Know your audience. Bear in mind that your blogging audience may be broader than your prospect and customer base since it includes product users, other decision makers, influencers, and the public in general. (Don't forget your competitors are reading too!) To this end, it's useful to create marketing personas to ensure you're meeting your audience's information needs.
2) Optimize your keywords. Part of the strength of your blog is its ability to support your search optimization by focusing each post on one keyword. To this end, your blog should be integrated into your website and be interlinked with the relevant product.
3) Plan your blog content. Before you dive into your blog, decide how your blog's content is going to support your internet business goals. The goal is to ensure you cover the topics relevant to the purchase cycle for your products and provide focused content for your core keywords. Remember, you need to mix up your content to keep it interesting.
4) Help, don't promote. While it's tempting to use every communications platform for product promotion, for social media, which blogs are, this doesn't work. If all your blog does is shout, "buy, buy, buy," your blog will turn your readers off.
5) Be a person. As a form of social media, your blog must sound like a living, breathing person or people. Therefore, create content that entertains and solves readers' problems with how-to's and recipes.
6) Build your email list. Since an email list is at the core of every internet marketer's plans, leverage your blog to build your database cost-effectively. It takes more than a small button that few readers see to accomplish this. Think through how you're going to drive sign-ups and how you're going to provide value for these readers. Given that they came in via your blog, a straight diet of promotions isn't going to cut it! Offer a free gift or free downloadable report to keep them interested.
When your list is starting to grow, start building relationships with them, gaining their trust. This will encourage them to buy from you. Follow these tactics to your blog marketing and you will see results !
Author Resource:->??Visit this special website https://www.samibmarketings.com and get free tips, hints and techniques on how to start and grow your own Online Internet Marketing Business working from home.
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